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16 HOW TO BUILD YOUR PROSPECT PHRASE BOOK

As you’re rounding out the final few building blocks of your Marketing Language Bank, you now realize that the whole purpose of this exercise is to STOP talking marketing speak and to START speaking in your new profit-rich dialect known as Prospect.

Once you learn to speak prospect, you’ll be much more likely to be seen as a partner, not a peddler.

image  You’ll gain trust as you remove hype from your vocabulary.

  You’ll earn respect as you articulate the exact pains, problems, heartaches, and headaches that ...

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