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28 CHASING CHUM MAKES YOU A CHUMP

It’s amazing how many business owners, entrepreneurs, and independent professionals fall right into the marketing trap of overt self-promotion, pathetic begging, and self-commoditization.

What am I talking about?

I belong to several online forums, special interest sites, and private message boards for organizations like the National Speakers Association, Sales and Marketing Executives International, and Vistage, the world’s largest CEO organization.

At least weekly, requests surface for referrals to various types of consultants, vendors, and professional services firms.

And, as surely as the sun rises in the East ...

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