35 O: OVERSELLING
One particularly IDIOTIC business owner bragged proudly that all his social media posts have a hyperlink. Every. Single. One.
Hyperlink to where, you ask?
To his online store, his products, his consulting page, his services overview.
He said, “If you’re not linking every post to a selling opportunity, you’re just putting a lot of dead-end junk out there, and you’ll never make any money.”
Now that is pure IDIOT thinking. And the sad news is that it’s also the number one complaint that most buyers have about how most business owners and small companies market themselves. It’s all self-promotional hype with zero relevance to buyers ...