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4 WHAT DO YOU WANT TO BE KNOWN FOR?

You must answer this key question in order to build a solid foundation on which your business will operate, distinguish itself, and thrive.

Consider the following companies and brands, and fill in the blanks to answer the question, “What are they KNOWN for?”

Hint: Your answer will usually be a single word or concept that pops into your mind. (And the chances are 99 and 44/100ths percent that you have the right answer!)

Wal-Mart: __________________________

Volvo: _____________________________

Domino’s Pizza: _____________________

Staples: ____________________________

Apple: ______________________________

BMW: ...

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