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45 FIVE REASONS YOU’RE GETTING REFERRED TO LOSERS—AND HOW TO FIX IT

As a marketing speaker and marketing coach, I preach and teach and continually refine my own ability to stimulate more and better referrals in addition to helping my audiences and clients do the same.

Although I am not a referral expert, I am indeed a referral enthusiast.

After reading this chapter, YOU will see where your own referral generation process may be broken—and how to fix it.

A marketing coaching client of mine asked me a great referral question: “David, I don’t seem to have any problem generating referrals. In fact, my clients and colleagues are always very generous ...

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