48 WORK YOUR NETWORK
If you’re networking with strangers, you’re wasting your time.
A consultant friend of mine once complained, “I’m doing two or three networking events a week, and I’m worn out.”
When I asked why she felt networking was important, she replied, “One of my marketing goals is to do at least one networking event a week.” I pointed out that she just admitted to doing two or three a week and that perhaps doing one a week is smart and doing triple that goal is causing some of the fatigue.
But there’s much more to the great American business myth of networking.
Myth 1: The more you network, the more effective your networking activities ...