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56 STOP WASTING YOUR TIME FOLLOWING UP

Confession: I read roughly 100 marketing, sales, and business development books per year. And in almost every one, you’ll hear something similar to these bits of advice about sales follow-up:

image  “The fortune is in the follow-up.”

image  “If you don’t follow up five to seven times, you’ll lose the sale.”

image  “Nobody ever, ...

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