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72 FIVE MARKETING MOVES FOR BUSINESS SUCCESS

Marketing has traditionally been broken down to a formula known as the Five P’s, the five factors that make up your marketing strategy. If these are done consistently, well, and for a long enough period of time, they become part of your brand.

So far, so good.

But the problem is that no one can seem to agree on exactly which Five P’s are important, so the list typically includes people, product, place, process, price, promotion, paradigm, perspective, persuasion, passion, positioning, packaging, and performance.

Wow. Sounds complicated, huh?

Let’s simplify: All you need are five marketing moves—five ...

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