DAY 4:

DEVELOP YOUR PLATFORM-BUILDING PLAN—PART II

Yesterday, you did some fine work fleshing out the first part of your platform-building plan. Today, we’ll complete your initial game plan by working on:

image  Your Marketing Language Bank (including Pain/Gain Factors)

image  Your “Indisputable Points of Proof”

image  Your Goals (Clients, Projects, Revenue, Profit)

  Your Strategies (What are you committed to doing?)

  Your Tactics (How? When? Frequency? Who does ...

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