DEVELOP YOUR PLATFORM-BUILDING PLAN—PART II
Yesterday, you did some fine work fleshing out the first part of your platform-building plan. Today, we’ll complete your initial game plan by working on:
Your Marketing Language Bank (including Pain/Gain Factors)
Your “Indisputable Points of Proof”
Your Goals (Clients, Projects, Revenue, Profit)
Your Strategies (What are you committed to doing?)
Your Tactics (How? When? Frequency? Who does ...