Book description
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
Product information
- Title: Do You Want to Keep Your Customers Forever?
- Author(s):
- Release date: March 2010
- Publisher(s): Harvard Business Review Press
- ISBN: 9781633691421
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