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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing by Jason Burby, Shane Atchison

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ABOUT THE AUTHORS

POSSIBLE is a creative agency that cares about results. They back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. With more than 1,300 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world’s most dynamic brands. These include Microsoft, Procter & Gamble, AT&T, Shell, and the Coca-Cola Company. POSSIBLE is part of WPP Digital.

@POSSIBLE

www.possible.com

SHANE ATCHISON serves as the Global CEO of POSSIBLE, where he leads the company’s long-term strategic vision, helping businesses and nonprofit organizations realize the potential of digital technology. Shane has also written extensively on the industry in forums as diverse ...

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