ABOUT THE AUTHORS

POSSIBLE is a creative agency that cares about results. They back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. With more than 1,300 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world’s most dynamic brands. These include Microsoft, Procter & Gamble, AT&T, Shell, and the Coca-Cola Company. POSSIBLE is part of WPP Digital.

@POSSIBLE

www.possible.com

SHANE ATCHISON serves as the Global CEO of POSSIBLE, where he leads the company’s long-term strategic vision, helping businesses and nonprofit organizations realize the potential of digital technology. Shane has also written extensively on the industry in forums as diverse ...

Get Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.