We would like to continue our discussion of Does it Work? Over time, we will expand the conversation by sharing stories we find in the press, looking at award-winning projects that work, and examining topics readers bring to our attention.

To join in the discussion, see updates, and share your views, please visit:


You can also join the conversation on Twitter, using the hashtag:


Get Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.