Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

05CULTURE PREDICTS SUCCESS AND FAILURE

INTRODUCTION

So you’ve found unicorns. You may find that keeping them around is more difficult than you think. Part of what makes them so changeable and interesting can also make them restless. If they don’t find themselves happy, challenged, and making a difference, they’re not going to stick around and wait.

That’s why you need to build a great culture around them. You can have the best products in the world, but in the end, if you have a terrible culture, you won’t succeed. Culture is not about Ping-Pong ...