O'Reilly logo

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing by Jason Burby, Shane Atchison

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

05CULTURE PREDICTS SUCCESS AND FAILURE

Images

Images

INTRODUCTION

So you’ve found unicorns. You may find that keeping them around is more difficult than you think. Part of what makes them so changeable and interesting can also make them restless. If they don’t find themselves happy, challenged, and making a difference, they’re not going to stick around and wait.

That’s why you need to build a great culture around them. You can have the best products in the world, but in the end, if you have a terrible culture, you won’t succeed. Culture is not about Ping-Pong ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required