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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing by Jason Burby, Shane Atchison

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INTRODUCTION

In 2001, one of the most bizarre vehicles ever conceived rolled off the GM assembly line in Ramos Arizpe, Mexico. Intended to signal a bold design renaissance, the Pontiac Aztec bore the tagline “Quite possibly the most versatile vehicle on the planet.” And it certainly was. GM built the car with absolutely everyone in mind—from Grandpa to the NASCAR scene. Below is just a small sampling of its mind-boggling feature set:

∙ A built-in removable console cooler

∙ Cargo netting that could be configured 22 ways ...

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