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HOW AGILE REALLY WORKS

It’s show time. Brian, the product owner of the Irresistible Snacks team, can’t quite contain his excitement—though he notices, to his annoyance, that the excitement is tempered by periodic waves of anxiety. Engineers don’t get anxious, he reminds himself. “The data is what it is. You just have to deal with it. This is just another project.”

Sure it is. Brian’s team is six weeks into its new-product development program. Today is its third sprint review, and team members will be asking twenty real-life customers to unwrap and sample the seven leading prototypes for the proposed new line of “healthy, indulgent” snack bars. Irresistible’s executive committee will be out in full force to observe the session. Brian winces, ...

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