Doing Business in China For Dummies®

Considering Ways to Get In on the Action

Many people ask themselves, “What’s the best opportunity for my company in China?” Business executives and managers may not be clear about what the opportunities are, never mind how to develop them. You should sit down and search in depth to understand the possibilities for your business.

Despite certain challenges, China is a good place for many companies. Foreign companies have the opportunity to sell into China, manufacture in China, or source products or parts from there. This section can help guide you to make better decisions about your company’s opportunities in China. We begin by looking at several of the most common possibilities.

Selling into China

Exporting your products to China is one way to enter the market, and it may be less risky for your company, too. China has an estimated 200 million middle-class consumers, and it’s adding millions of new consumers who are buying all sorts of consumer products and financial services. A fast-growing middle class, mostly in or near the coastal cities of China, is paving the way for strong selling opportunities. Retailers, financial services companies, and consumer product companies are jumping into the market to aggressively expand their business.

Retailing in China is taking off like a rocket. Soon, sales are expected to reach US$1 trillion. China has more than 20 million retail outlets now. New hypermarkets, supermarkets, department stores, and electronics, appliance, and home décor ...