In This Chapter
For more than a decade, I’ve helped businesspeople from abroad come to India and understand the key factors that can play a big part in determining whether their Indian story is one of success or failure. I’ve worked with thousands of people, and I’ve heard innumerable stories. In this book, I boil down the collective experience and serve it up like a big plate of samosas (an Indian food—see Chapter 15 for more on food and how to eat it at an Indian business dinner).
The growth of India’s economy in the last decade has been truly remarkable. What was 50 years earlier a relatively quiet country intent on remaining economically isolated has quickly developed into a world power that’s predicted to continue driving the dramatic growth that many expect to be one of the defining trends of the 21st century.
Much of India’s economic boom can be attributed to the influence of foreign corporations and companies. You can barely read through a newspaper today and not see a mention of an exciting foreign business that’s gearing up to establish some type of Indian presence.
But what’s in it for you? How can you capitalize on the continuing success ...