Understanding the ins and outs of Indian business etiquette is very useful—personal relationships are paramount when doing business in the country. You really do get just one chance to make a first impression, and it’s imperative that you do the most with it when the time comes to dealing with your Indian colleagues and partners. But don’t sweat the pressure. Figuring out how to work in the Indian context can be fun, as I discuss in Part IV.
And on the Indian business road, you’re sure to encounter your fair share of potholes: customs problems, labor issues, contract disputes, and more. Some of it may seem daunting, but always keep in mind that difficulties exist with doing business anywhere in the world, and rest assured that the advice in Part IV can help you avoid many of the most troublesome potholes.
The importance of attitude and perseverance
As you go about your business in India, you need to remember that going to work with the right attitude and making a commitment to persevering through rough patches can go a long way. One of my NRI (non-resident Indian) friends learned this fact recently when he came back to India to work after many years of working in the United States.
He came back to his native land and found himself in a foreign work culture. Fifteen-hour shifts were commonplace, and full weekends off were a distant memory! He had to set up a $40 million plant, and every minute counted, so he worked incredibly hard and kept smiling ...