In This Chapter
India’s workforce and strong manufacturing base make it a major economic attraction for the West. Many Western businesses choose India for a variety of tasks and processes, from sourcing to outsourcing and everything in between. In recent years, technology has added a new dimension. Have you ever used the Internet to buy anything with a credit card? If you have, chances are you’ve used a business process that India developed, and your long distance relationship began. But you want to expand on that relationship as you tap India for your business needs.
This chapter helps you better understand India’s ability to trade and also presents today’s options for doing business in and with the country without having to leave your home, office, or comfort zone. I offer information on the most promising possibilities for leveraging India’s strengths and provide you with ways to negotiate the pitfalls and ensure the success of your “virtual” relationships while you do business from overseas.