In 1991 the Indian government announced a U-turn in economic policy. The country examined and learned from the strategies of the Southeast Asian “tigers” – Singapore, Malaysia, Indonesia, and Thailand – and vowed to do better. India is now the world’s second-fastest growing economy, and its second most populous, with incomes and exports leaping forward year on year. This is a market that is willing to do business with the rest of the world – but in its own way. While India is deceptively Western in some respects – such as its use of international English as a main language – it retains a uniquely Eastern character. Whether you are looking to start up your own business, find an outsourcing partner, or create a joint venture, an understanding of the country’s history and culture is essential for achieving business success. This content provides you with an overview of the country and all the practical information you will need to make decisions, avoid costly pitfalls, and get started. Find out how to recognize and deal with the implications of the caste culture, how to manage the older and younger generations, who have vastly different priorities and expectations, and where the best opportunities for business lie. From negotiating and managing, to setting up or partnering a business, this content has all you need to get started in this exciting market.