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Doing Business in India by Dean Nelson

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Bridging the Generations

It is common to hear Indians say “old is gold” in reference to the wisdom that age and experience bring to human enterprise. At the same time you will notice an obsession with the movers and shakers in the 18–28 age group who are filling some of the most lucrative jobs and introducing new management models into India. Take the time to recognize and understand the differences in attitude between these groups—the so-called Guru generation and GenNext—when working with them.

The Guru generation

For India’s Hindu majority, the older generation, raised either in family businesses or in the pre-1991 government-controlled sector, operates on traditional Hindu organizational values. These are deference-based, and reflect the ...

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