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Doing Business in India by Dean Nelson

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Understanding India’s Consumers

India’s growing market is huge and complex: it has over 20 languages, and many social strands that are constantly shifting due to income growth, increased exposure to global media, and sea changes in values and beliefs. Companies that understand the complexity of this vast consumer base will be the most successful in the domestic market and can expect to benefit from great economies of scale.

An intelligent market

By 2025, vast numbers of Indians will have risen from poverty to form a middle class of around 600 million people. Domestic consumption is already a major driver of that growth, and there is growing demand for cars, motorbikes, telecommunications, domestic and foreign holidays, healthcare, education, ...

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