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Doing Business in the United States
book

Doing Business in the United States

by Anatoly Zhuplev, Matthew Stefl, Andrew Rohm
May 2018
Beginner content levelBeginner
180 pages
4h 29m
English
Business Expert Press

Overview

This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium-sized enterprise (SME) market expansion. Chalked full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytics tools and methods for assessing marketing entry performance.

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Publisher Resources

ISBN: 9781947098213