Doing Business Successfully in China

Doing Business Successfully in China

by Mona Chung
Released August 2011
Publisher(s): Chandos Publishing
ISBN: 9781780632766

Explore a preview version of Doing Business Successfully in China right now.

O’Reilly members get unlimited access to live online training experiences, plus books, videos, and digital content from 200+ publishers.

Start your free trial

Book description

Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.
  • The first book presented by a true bi-cultural consultant and researcher who has depth knowledge in the understanding of both the Australian and Chinese markets, culture and more importantly the behavioural pattern of people from both sides of the businesses
  • Provides a totally new perspective for business managers and entrepreneurs to find out how to avoid the same fate as has befallen so many failed enterprises
  • The new perspective is to highlight the acceptance of cultural differences as the focus for devising and implementing successful strategy

Product information

  • Title: Doing Business Successfully in China
  • Author(s): Mona Chung
  • Release date: August 2011
  • Publisher(s): Chandos Publishing
  • ISBN: 9781780632766