Eat, drink and may your business prosper


This chapter discusses an important business tool when doing business in china – eating and drinking.For the first time, eating and drinking are identified as a business strategy and tool rather than unethical behaviour when doing business with Chinese.By introducing the history of the importance of food, its relationship with the environment and health, it gives readers better understanding of some the etiquette of being at a banquet with Chinese. It also addresses the importance of eating and drinking with Chinese when doing business. It further discusses how food and drinking are related to festivals and therefore how they can be used in building business relationships with Chinese.

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