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Doing Digital
book

Doing Digital

by Ved Sen
January 2023
Beginner to intermediate content levelBeginner to intermediate
270 pages
6h 1m
English
Business Expert Press
Content preview from Doing Digital

CHAPTER 1

Defining Digital

Digital Business: Chasing Rainbows

What Do You Do?

It was a typical evening at a typical networking event. I had just worked my way through some canapés and was sipping my wine appreciatively, when I found myself next to a lady who I recognized from the panel discussion I had just attended. She was a board member at a mid-size company, in the food and beverage business. We exchanged smiles and she said, “What do you do?” “I’m a digital strategy and innovation consultant,” I replied. I could see from the arch of her eyebrows that further detail was required. “I help companies with digital strategy and initiatives,” I continued.

“But what do you do?” she said with a clear emphasis on the last word.

On that occasion, I ...

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Publisher Resources

ISBN: 9781637424100