Digital Business: Chasing Rainbows
What Do You Do?
It was a typical evening at a typical networking event. I had just worked my way through some canapés and was sipping my wine appreciatively, when I found myself next to a lady who I recognized from the panel discussion I had just attended. She was a board member at a mid-size company, in the food and beverage business. We exchanged smiles and she said, “What do you do?” “I’m a digital strategy and innovation consultant,” I replied. I could see from the arch of her eyebrows that further detail was required. “I help companies with digital strategy and initiatives,” I continued.
“But what do you do?” she said with a clear emphasis on the last word.
On that occasion, I ...
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