The Social Interface—Media and Marketplace
In 2004, when Mark Zuckerberg was still figuring out how to make Facebook work at Harvard, a 24-year-old woman in Sunderland, England, was struggling financially after losing her old economy job. Ironically, it was in a print factory, and it was the only job she had ever had. She had a £400 rent to pay and no idea how to get it. In desperation, she spent £15 on the Avon program and started to sell Avon’s cosmetic products to her friends and family as well as door to door. She was amazed to find that she sold over £18,000 worth of cosmetics in a few weeks—which by Avon’s 20% commission model, would have earned her over £3,600. She and her husband decided to build their own network of sales ...
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