Flood and Famine: Rethinking Enterprise Data
For many large companies, there’s no shortage of data in the business. You probably have sales data, customer information, supply chain data, and a vast number of additional sets of data. This can often lull managers into believing that they’ve got enough data. But the right way to think about this is through the lens of your decisions. If you’re looking to improve your product performance, how much data do you have about how customers are using your product. Or if you’re rationalizing your store locations, are you doing this with the data you need? Is there a mismatch between the data you have and the decisions you need to make? Do you find yourself in situations ...
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