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Doing Digital
book

Doing Digital

by Ved Sen
January 2023
Beginner to intermediate content levelBeginner to intermediate
270 pages
6h 1m
English
Business Expert Press
Content preview from Doing Digital

CHAPTER 14

Data in the Enterprise

Flood and Famine: Rethinking Enterprise Data

For many large companies, there’s no shortage of data in the business. You probably have sales data, customer information, supply chain data, and a vast number of additional sets of data. This can often lull managers into believing that they’ve got enough data. But the right way to think about this is through the lens of your decisions. If you’re looking to improve your product performance, how much data do you have about how customers are using your product. Or if you’re rationalizing your store locations, are you doing this with the data you need? Is there a mismatch between the data you have and the decisions you need to make? Do you find yourself in situations ...

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Publisher Resources

ISBN: 9781637424100