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Doing Digital
book

Doing Digital

by Ved Sen
January 2023
Beginner to intermediate content levelBeginner to intermediate
270 pages
6h 1m
English
Business Expert Press
Content preview from Doing Digital

CHAPTER 23

Connect Quantify Optimize—The Model

The CQO Model

We saw in Part 2 how digital interfaces are reshaping our businesses. Be it mobile, Web, or sensors, we are increasingly opening up more and more interfaces with our customers, employees, and the environment. All of these connections then create gargantuan amounts of data that allow us to quantify our business in entirely new ways, which we covered in Part 3. And based on all of this data, we should be able to intelligently optimize our businesses as we discussed in Part 4. In this section, let’s look at the application of the connect, quantify, and optimize (CQO) model.

The start point for almost every good digital project has been the rethinking of a customer journey. Let’s say the ...

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Publisher Resources

ISBN: 9781637424100