Book description
This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.
Why successful innovation requires both excellence and relevance--and how to achieve them both.
“A truly 21st century idea.” “Bigger than the Internet.” “More important than the personal computer.” These were just a few of the early impressions of the Segway Personal Transporter. So where did Segway go wrong? Certainly not in design or execution: the device is a true marvel. But relevance to customers simply wasn’t as attainable as excellence....
Table of contents
Product information
- Title: Doing Things Right and Wrong What Matters: Excellence and Relevance
- Author(s):
- Release date: October 2010
- Publisher(s): Pearson
- ISBN: 9780132615211
You might also like
book
Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
Today, when companies and customers are faced with an infinite number of messages, the word “relevance” …
book
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating …
book
Same Words, Different Language: A Proven Guide for Creating Gender Intelligence at Work, Third Edition
Barbara Annis, the world's leading corporate gender specialist, believes that men and women don't understand each …
book
The Business Model Innovation Factory: How to Stay Relevant When The World is Changing
Business model innovation is the new strategic imperative for all leaders Blockbuster's executives saw Netflix coming. …