Chapter 6. Street signs and Breadcrumbs

DESIGNING NAVIGATION

And you may find yourself | in a beautiful house | with a beautiful wife And you may ask yourself | Well... | How did I get here?!

—TALKING HEADS, “ONCE IN A LIFETIME”

It’s a fact:

People won’t use your Web site if they can’t find their way around it.

You know this from your own experience as a Web user. If you go to a site and can’t find what you’re looking for or figure out how the site is organized, you’re not likely to stay long—or come back. So how do you create the proverbial “clear, simple, and consistent” navigation?

Scene from a mall

Picture this: It’s Saturday afternoon and you’re headed for the mall to buy a chainsaw.

As you walk through the door at Sears, you’re thinking, ...

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