Chapter 11. Usability as common courtesy
WHY YOUR WEB SITE SHOULD BE A MENSCH1
1 Mensch: a German-derived Yiddish word originally meaning “human being.” A person of integrity and honor; “a stand-up guy”; someone who does the right thing.
Sincerity: that’s the hard part. If you can fake that, the rest is easy.
—OLD JOKE ABOUT A HOLLYWOOD AGENT
Some time ago, I was booked on a flight to Denver. As it happened, the date of my flight also turned out to be the deadline for collective bargaining between the airline I was booked on and one of its unions.
Concerned, I did what anyone would do: (a) Start checking Google News every hour to see if a deal had been reached, and (b) visit the airline’s Web site to see what they were saying about it.
I was ...
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