Double Your Business

Double Your Business

by Lee Duncan
Released March 2012
Publisher(s): Pearson Business
ISBN: 9780273759508

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Book description

Learn how to pinpoint exactly what is holding your business back so you can double your turnover and profit within 2 years or less.

 

This book enables small business owners to release rapid, dynamic growth. Including action plans which help you to overcome the barriers that may be holding your business back, and littered with case studies throughout, this book acts as a blue print for success, teaching you the key principles of a successful high-performing business.

Table of contents

  1. Cover
  2. Praise for Lee Duncan and Double your business (1/2)
  3. Praise for Lee Duncan and Double your business (2/2)
  4. Contents
  5. About the author
  6. Acknowledgements
  7. Introduction (1/2)
  8. Introduction (2/2)
  9. Break through your Barriers to Growth
    1. About the questionnaire
    2. Instructions
    3. Identify your Barriers to Growth (1/2)
    4. Identify your Barriers to Growth (2/2)
  10. Cultivate your habits of success
    1. Growth Blueprint 1: Get your mojo back! (1/2)
    2. Growth Blueprint 1: Get your mojo back! (2/2)
    3. Breakthrough Action Plan 1: Get your mojo back!
    4. Growth Blueprint 2: Get organised and focused (1/2)
    5. Growth Blueprint 2: Get organised and focused (2/2)
    6. Breakthrough Action Plan 2: Get organised and focused
    7. Growth Blueprint 3: Build your support network
    8. Breakthrough Action Plan 3: Build your support network
  11. Understand your accounts to make more money
    1. Growth Blueprint 4: Properly managed cash flow
    2. Breakthrough Action Plan 4: Properly managed cash flow
    3. Growth Blueprint 5: Robust profit margins
    4. Breakthrough Action Plan 5: Robust profit margins
    5. Growth Blueprint 6: Realistic sales forecast and budget
    6. Breakthrough Action Plan 6: Realistic sales forecast and budget
  12. Turn your employees into a gold medal team
    1. Growth Blueprint 7: One-page growth plan (1/2)
    2. Growth Blueprint 7: One-page growth plan (2/2)
    3. Breakthrough Action Plan 7: One-page growth plan
    4. Growth Blueprint 8: Right people (1/2)
    5. Growth Blueprint 8: Right people (2/2)
    6. Breakthrough Action Plan 8: Right people
    7. Growth Blueprint 9: Build a winning team (1/2)
    8. Growth Blueprint 9: Build a winning team (2/2)
    9. Breakthrough Action Plan 9: Build a winning team
  13. The double your business marketing plan
    1. Growth Blueprint 10: Lead capture marketing (1/2)
    2. Growth Blueprint 10: Lead capture marketing (2/2)
    3. Breakthrough Action Plan 10: Lead capture marketing
    4. Growth Blueprint 11: Make your business stand out
    5. Breakthrough Action Plan 11: Make your business stand out
    6. Growth Blueprint 12: Magnetise your marketing
    7. Breakthrough Action Plan 12: Magnetise your marketing
    8. Growth Blueprint 13: Top ten marketing channels (1/2)
    9. Growth Blueprint 13: Top ten marketing channels (2/2)
    10. Breakthrough Action Plan 13: Top ten marketing channels
    11. Growth Blueprint 14: A back-end to boost sales
    12. Breakthrough Action Plan 14: A back-end to boost sales
  14. Create your unstoppable sales machine
    1. Growth Blueprint 15: Sales activity management (1/2)
    2. Growth Blueprint 15: Sales activity management (2/2)
    3. Breakthrough Action Plan 15: Sales activity management
    4. Growth Blueprint 16: Create high-performance salespeople (1/3)
    5. Growth Blueprint 16: Create high-performance salespeople (2/3)
    6. Growth Blueprint 16: Create high-performance salespeople (3/3)
    7. Breakthrough Action Plan 16: Create high-performance salespeople
  15. Systems to make your business work without you
    1. Growth Blueprint 17: Stabilise to eliminate firefighting (1/2)
    2. Growth Blueprint 17: Stabilise to eliminate firefighting (2/2)
    3. Breakthrough Action Plan 17: Stabilise to eliminate firefighting
    4. Growth Blueprint 18: Systemise to create your operations manual
    5. Breakthrough Action Plan 18: Systemise to create your operations manual
    6. Growth Blueprint 19: Optimise your business for efficiency
    7. Breakthrough Action Plan 19: Optimise your business for efficiency
  16. Peak service to delight your customers
    1. Growth Blueprint 20: Essential service for satisfied customers
    2. Breakthrough Action Plan 20: Essential service for satisfied customers
    3. Growth Blueprint 21: Premium service creates customer loyalty
    4. Breakthrough Action Plan 21: Premium service creates customer loyalty
    5. Growth Blueprint 22: Peak service produces customer referrals
    6. Breakthrough Action Plan 22: Peak service produces customer referrals
  17. How other businesses have used these techniques to double their business
    1. The Riverside Restaurant
    2. Zoom Answer Call
    3. Superwarm Services
    4. Mrs X’s property management business (1/2)
    5. Mrs X’s property management business (2/2)
    6. Airworld Tours
  18. Further reading
  19. Index (1/2)
  20. Index (2/2)

Product information

  • Title: Double Your Business
  • Author(s): Lee Duncan
  • Release date: March 2012
  • Publisher(s): Pearson Business
  • ISBN: 9780273759508