Chapter 2
The Social Marketing Revolution
According to Keller Fay at the WOMMA Presentation in 2010, the average consumer mentions specific brands more than 90 times per week in conversations with friends, family, and coworkers. And unless you are already involved in the network marketing industry, there is little likelihood that any of those companies sent you a thank-you check last week.
As of this writing, Facebook has grown to more than 800 million active users without ever doing a television commercial. How many times have you heard, “Are you on Facebook? Oh my gosh, you have to get on Facebook.” Basically, we are all doing Facebook’s advertising for them, and the investors love us.
It’s the 800 million Facebook users who invited their friends to participate that has created one of the most valuable companies in the world, yet we are unable to participate in any of the financial value.
We continuously create value in the marketplace for companies that we like when we share our product experiences with friends and family members, and our voice can be greatly amplified through social media.
Let’s say that you’re out with a couple of your friends at a local sports bar and decide to have someone take a picture of you and your buddies. You hand over your phone, and the picture is taken. One of your friends suggests that you upload the picture to Facebook.
So you post the picture to Facebook and write a short caption: “Bryan, Ernie, and I are hanging out at Jersey’s Sports Bar. ...
