Chapter 14

E-Mail Marketing and Selling with Words

“The money is in your list.” This statement, often tossed around by Internet marketers, is only partially true. The actual money is in the relationship that you have with your e-mail list. Before we dig into the art and science of e-mail marketing, let’s cover some list-building basics.

First, you will need an e-mail marketing company to help you manage your list and allow you to schedule autoresponders and timed e-mails. AWeber, iContact, and GetResponse are probably the most trusted and most popular e-mail autoresponders. I personally use iContact, but have many high-earning friends who use AWeber and GetResponse. These companies will help you manage your e-mail campaigns.

You build your list by offering something of value, such as a free ebook, special report, or video series in exchange for a prospect’s contact information. The more information you ask for, such as name, e-mail address, and phone number, the fewer the number of people who will fill out your form, but the lead will actually be more qualified. Asking for less information, such as just the prospects e-mail address, will likely get you more opt-ins, but they will be less likely to respond to future offers.

There are multiple ways to get people to sign up for your list, such as:

  • Lead Capture or Squeeze Page: A lead capture page or squeeze page is a web page that entices the reader to enter his or her contact information in exchange for something of value. These ...

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