CHAPTER 5 THE BEAUTY HEAD AND COSMETICS

The cosmetics industry is a large branch of the fashion illustration tree. There are multiple uses for illustrations including in-house promotion, point-of- purchase display, post-production product design, hair cutting guides, and beauty heads with make-up application. Because of the expense involved and the specifics of individual branding by each designer/ company, cosmetic illustration tends to dictate a more realistic style than other accessories in the fashion world. It does not allow for extreme stylization or abstraction. You will notice the illustrations represented in this chapter all capture a more literal definition, no matter the medium in which they are executed.

INTRODUCTION TO FACE SHAPES ...

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