Successful presentation material

Designers tend to be fascinated by clients’ response to presentations, particularly to individual drawings within the whole, and are always keen to identify the one illustration that swung the argument – often reminiscing later about how a single, seductive image persuaded a client to find extra money.

The tone of any presentation, particularly during the face-to-face encounter with the client, depends very much on the personality of the designer. Some have natural gravitas and can easily convince clients of their serious intent and reliability, while others are instinctively inclined to humour and to finding a more personal level of communication. Whatever the inclination, it will be manifested in both visual ...

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