Chapter 1

“In fact, Karl Benz invented the automobile itself (Benz “Patent Motorwagen”) and invented the first commercial vehicle. Since then, Daimler vehicles have contributed to breakthroughs well beyond the internal combustion engine. A few of the areas in which Daimler has either introduced or advanced technological innovation include the first drop chassis, the original passenger car powered by a diesel engine, the creation of direct fuel injection, introduction of the first generation of antilock brakes”: “Leading Through Innovation,” MBUSA website,

“When Lexus entered the luxury automotive marketplace in the United States in the late 1980s, the Lexus USA newsroom website signaled how ...

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