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Driving Digital Strategy
book

Driving Digital Strategy

by Sunil Gupta
July 2018
Intermediate to advanced content levelIntermediate to advanced
288 pages
6h 35m
English
Harvard Business Review Press
Audiobook available
Content preview from Driving Digital Strategy

Chapter 3

Platforms and Ecosystems

When Johannes Gutenberg invented the printing press around 1440, he revolutionized the dissemination of ideas to the masses through books and other printed material. Today the global printing industry is worth over $800 billion, more than fifty times the size of the music industry. While digital printing is replacing offset printing and print volume is declining, shift to higher-value products has led to a growth in print revenues that is expected to continue until 2020.1

Although printing technology has evolved in the last six centuries, the printing industry remains highly fragmented. Thousands of small and medium enterprises around the world buy printing machines, which can cost several million dollars apiece, ...

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Publisher Resources

ISBN: 9781633692695