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Driving Digital Strategy
book

Driving Digital Strategy

by Sunil Gupta
July 2018
Intermediate to advanced content levelIntermediate to advanced
288 pages
6h 35m
English
Harvard Business Review Press
Audiobook available
Content preview from Driving Digital Strategy

Chapter 5

Operational Excellence

On August 2, 2016, Samsung unveiled its latest smartphone, the Galaxy Note 7, almost a month ahead of the launch of the new iPhone later that fall. The introduction of the Note 7 was an important event for Samsung, as the company was getting into a close contest with Apple to become the leading smartphone company in the world. Two weeks later, the company started selling the Note 7 in ten markets, including South Korea and the United States. The device received rave reviews from critics and fans, and initial demand was so high that it broke preorder records in South Korea and created supply shortages in some markets. However, within a week there were dozens of reports of Note 7 phones catching fire and exploding. ...

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Publisher Resources

ISBN: 9781633692695