Skip to Main Content
Driving Digital Strategy
book

Driving Digital Strategy

by Sunil Gupta
July 2018
Intermediate to advanced content levelIntermediate to advanced
288 pages
6h 35m
English
Harvard Business Review Press
Audiobook available
Content preview from Driving Digital Strategy

Chapter 10

Managing Digital Transition

Driving change in a large, established organization is never easy, but it is even harder in the face of rapidly evolving technology and emerging business models that create huge uncertainties for the future. Unlike startups, legacy companies have assets they can’t ignore and shareholders who demand profits. Incumbents have to strengthen their core and build for the future at the same time—a much harder task than starting from scratch. In this chapter we will discuss key elements that are necessary for a successful digital transition.

Creating a Vision and a Road Map for the Future

It is almost a cliché to say that a CEO must have a vision to drive change. But a vision and a sense of direction for the future ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Driving Digital Strategy

Driving Digital Strategy

Sunil Gupta
Leading Digital

Leading Digital

George Westerman, Didier Bonnet, Andrew McAfee

Publisher Resources

ISBN: 9781633692695