July 2018
Intermediate to advanced
288 pages
6h 35m
English
Driving change in a large, established organization is never easy, but it is even harder in the face of rapidly evolving technology and emerging business models that create huge uncertainties for the future. Unlike startups, legacy companies have assets they can’t ignore and shareholders who demand profits. Incumbents have to strengthen their core and build for the future at the same time—a much harder task than starting from scratch. In this chapter we will discuss key elements that are necessary for a successful digital transition.
It is almost a cliché to say that a CEO must have a vision to drive change. But a vision and a sense of direction for the future ...