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Driving Digital Strategy
book

Driving Digital Strategy

by Sunil Gupta
July 2018
Intermediate to advanced content levelIntermediate to advanced
288 pages
6h 35m
English
Harvard Business Review Press
Audiobook available
Content preview from Driving Digital Strategy

Chapter 11

Designing an Organization for Innovation

In this book’s introduction we highlighted how starting an independent unit to spur innovation in a legacy company is like launching a speedboat to turn around a large ship—often the speedboat takes off but does little to change the course of the ship. This was the experience of Turkey’s Finansbank, which in 2012 launched Enpara, a digital-only bank.

Finansbank’s Speedboat

In 1987, during a period of liberalization in the Turkish banking industry, Hüsnü Özyeğin founded Finansbank.1 A few domestic banks dominated the market at the time, so Özyeğin decided to focus on wholesale commercial banking. Later, when retail banking in Turkey began to flourish, Finansbank entered this area, focusing on ...

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Publisher Resources

ISBN: 9781633692695