July 2018
Intermediate to advanced
288 pages
6h 35m
English
I have always been fascinated by technology. The dawn of the internet era, in the 1990s, created a new sense of excitement for me as I saw its dramatic impact on consumers, firms, and society. A startup like Amazon was taking on the retailing giant Walmart, and eBay was reducing consumers’ transaction costs, which, according to Nobel Prize–winning economist Ronald Coase’s “theory of the firm,” are the reason why we work for a firm instead of being freelance workers. The birth of Google (1998), the emergence of Facebook (2004), and the launch of the iPhone (2007) further piqued my curiosity and led me to embark on a ten-year journey of research into digital technology and its impact on consumer behavior and firm strategy.
During ...