CHAPTER 4Fortifying the Idea Factory
If someone in your company has an idea, do they know what to do with it? And does your organization have a structured process in place, perhaps an idea submission portal on your company’s intranet site? Or do you leave it to chance?
InnovationNetwork, the global consortium of innovation consultants and corporate practitioners, surveyed their 8,000 members on this issue. They assumed that because their members were part of the innovation movement, they would hear of interesting programs. Instead, they received few well-defined responses and candid admissions that “my company’s efforts in this regard are woefully lacking.”
“We had some sort of program to solicit ideas,” said one respondent, “but I’m not ...
Get Driving Growth Through Innovation, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
