Chapter 11

More Features, More Value?

“Less, but better.”

—Dieter Rams

By now, the benefit of Sprint Goals and Product Goals should be abundantly clear for effectively dealing with the friction and surprises Scrum Teams face when doing complex work. You should also understand the different ingredients necessary to craft great Sprint Goals and Product Goals.

But we have been dancing around a crucial question: How do you decide which Product Goals and Sprint Goals to pursue? What determines whether a goal is really valuable for your product?

Scrum cannot answer these questions for you. At best, it helps you to deliver a Product Increment that meets your Sprint Goal, which moves you closer toward achieving your Product Goal. If you failed at picking ...

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