Chapter 13
Product Vision: A Purposeful Direction for Your Product
“Vision is the art of seeing what is invisible to others.”
—Jonathan Swift
Having clear goals that help you pursue valuable outcomes by aiming to change specific outputs isn’t enough. If you don’t have an idea where those goals are supposed to take you, then all those small steps won’t bring you closer to your destination. There needs to be an overarching direction that ties all those different goals together. For products, that binding factor is the Product Vision.
Dispelling the Mystery of a Product Vision
Product Vision is a magical, often mystical, phrase you’ll nearly always see in vacancies for Product Managers and Product Owners. Here are some real-world examples from ...
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