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Drupal 6 Search Engine Optimization by Ben Finklea

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Analytics

In bygone years, people tracked visitors on their web site using server logs. While this is still accepted practice, it's difficult and time consuming to access enormous log files to figure out what's going on with your site. Several years ago, companies started releasing tools to make that process easier. They called their products Analytics.

Analytics packages help you track visitors on your web site—where they came from, what they do while on your site, where they are in the world, and if they bought your products or filled out your forms. It works by installing a small piece of JavaScript code in the footer of your site that pings a server every time a visitor loads a page. You could do this yourself but you'd have to process, filter, ...

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