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Drupal 6 Search Engine Optimization by Ben Finklea

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Redirects

Changing of URLs causes the following problems:

  • People who bookmarked the page can't find it again
  • Search engines can't find your content
  • People who link to your pages now have broken links

The best advice, then, is to never change your URLs. The practicality, however, is that there are many reasons that a URL might need to be changed:

  • Companies acquire web sites and need to move content
  • Products become obsolete so the content needs to move to a different section of the site
  • Keywords change so content that was relevant before doesn't fit

Redirects came into being because webmasters need a way to tell visitors and search engines that content has moved from point A to point B on the server. In its most basic form, a redirect simply tells a browser ...

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