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Drupal 6 Search Engine Optimization by Ben Finklea

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Meta tags

Meta tags are pieces of text in the header of your web site that tell search engine spiders about your site. They are not visible to your site visitors, which make them handy places to communicate details about your site that visitors just don't care about. The problem is that in the stone age of search engines (1997) many people abused the meta tags by stuffing them full of keywords. This was invisible to their visitors but the search engines gave a lot of credence to the meta tags, so it was a viable way to get to the top of the search engines. Nowadays, most search engines ignore meta tags as a ranking mechanism but do take them into account for other things, so they're important to maintain on your sites.

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