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Drupal 6 Search Engine Optimization by Ben Finklea

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Feel the need—the need for speed

Waiting around for a web site to load is like watching paint dry. It's boring and it makes me nauseous. I can only put up with it if I really, really want the information the site has to offer. Everyone who visits your web site feels the same way. Give them what they're looking for quickly and you stand a better chance of meeting their needs and closing the deal. Like slow service in a restaurant, people may stick around, but they're probably not going to be back anytime soon.

Google likes fast web sites, too. Think about it from their perspective: all things being equal, a quick and peppy web site will make a user happier than a slow web site. There are other considerations for Google as well. For example, when ...

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